Exploring a new market is never easy, and entering the market of non-CIS countries is especially challenging. This journey has many pitfalls that are often difficult to predict. There are many reasons why exploring a new market is so sophisticated: the subtleties of local law, taxation, and languages, and the changing preferences of online shoppers, which should be not only understood but also anticipated. These were the challenges faced by Kaspersky, a prominent Russian cybersecurity vendor, and it addressed Allsoft Ecommerce to solve them.